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Knowing of my interest in the business of art and the launch of my shop at etsy, my friend turned me on to this site called 20X200, an online art gallery that features two new pieces each week: one photo and one graphic piece on paper. The thing that caught my eye was “Great Art. $20. Really.” The $20 editions are a limited edition series of 200, and are smaller than 8.5 X 11, from the small selection I previewed. Something about having all the prices be the same appealed to me. Also, they listed how many were left, rather than what print number you would get if you bought right then. Interesting. Larger pieces are $200 and $2000. Now, the small print seemed like a better and even better deal next to these “pricer” options. I also noticed they don’t really give the specs on the printing — just “archival pigment print.” I would want more, but maybe most consumers would prefer less.

My takeaways? Try:

  • A universal price and size for all prints, so it’s easy to shop.
  • Increasing my number of limited editions and decreasing the price.
  • Reversing the limited edition number to show how many are left.
  • Offering the originals to show comparison value.
  • Less info on printing specs

What do you think. Any of these appeal to you? Do you spot any other opportunities they are using I could borrow for Shellybee’s Art Studio?

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Fine Art Print packagingIt’s been three weeks since the launch of my shop, Shellybee’s Art Studio at etsy, and the traffic is beginning to build. I’ve sold several art prints, not quite enough for a true test of what’s working — price, what’s featured, shipping, tags, titles, limited edition or no, keywords? — but just enough for me to find one thing in common among all the sold pieces: SIZE.

My artwork is diverse — at least, I’m featuring at least two distinct styles, arguably three. I have my black and white drawings of sea birds and seashells on rich background colors. And my beverage series prints of oil paintings, which includes two fairly realistic portraits of women and six more graphic profiles of friends sipping cocktails in silhouette with wallpaper-like patterned backgrounds. You can see for yourself what’s sold by checking “sold” in my shop. At first, it doesn’t appear as if there is a pattern. Sipping Sunshine is popular — two limited edition prints have sold, and one inquiry about the original — and people really love the shells, but only Wild Abalone has sold. Then, of course, I realized. Duh. They are all larger prints. The 5x7s are collecting virtual dust. Interesting.

Then my favorite photographer Gary had a suggestion — I turn to him for art direction whenever I’m stuck. He suggested turning to larger format paper, to easily fit in a 11 x 17 frame. The paper these prints are made on is really beautiful, and could be considered a mat all by themselves. The prints are more expensive to produce, as you might imagine, but I tried it for my last sale, and it really turned out beautiful. I hope she likes it!

Would you like to see larger format seashell drawings offered from my studio? Let me know!

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